Is that really too much to ask from a company who has over $50billion the bank? I think not.Īpple advertises to show the strength of their computers because the are barely known by most people. I’m not aksing for much – just an operating system that doesn’t suck.
#Appzapper old version software
Give me an operating system based on FreeBSD core with a nice GUI along the lines of AmigaOS GUI and I’d be a happy lad throw ontop drag and drop software installations, a webkit based web browser and a realisation that I don’t need to be told every five seconds via ‘bubbles’ that I’ve done something – and I’d be a happy lad.
#Appzapper old version windows
Everyone already knows about Microsoft, Windows and PC’s – unless you’ve got something new to tell me about your products, your marketing is pointless and quite frankly if I was a shareholder I’d wanting to see a report to actually prove the money was well spent by showing that the marketing caused an increase in sales (rather than the usual correlation being marked off as causation). By putting more and more of these ads on it tells me that you would rather spend millions on advertisement that fixing up the deficiencies in your operating system.Īpple advertises to show the strength of their computers because the are barely known by most people. There is a reason why I don’t purchase a PC, its because I can’t stand using Windows fix Windows then you might win a customer – its a pretty easy solution.
#Appzapper old version mac os x
Too bad they don’t realise people like me purchase Mac’s because we like Mac OS X – nothing to do with how it looks. Show off your own strong points, and if those strong points happen to be the weak points of your main competitor – two birds, one stone. In that respect, the ads could be quite effective. You won’t sway Mac users by saying that Macs are all about looks, because a lot of Mac users actually care about that.įor the rest, the ad focusses on the things that Apple can’t offer its customers: low prices and lots of choice.
The more I see these ads, the more I realise they are not about drawing Mac users towards the Windows side – they are about keeping Windows users on the Windows side. I don’t want to pay for the brand I want to pay for the computer.” In the end, he ends up buying a Hewlett-Packard Pavilion HDX, for USD 1099.
He continues, however: “Macs to me are about aesthetics more than they are the computing power. He checks a number of laptops, but of course also passes by a MacBook.
He wants a laptop with power, portability, and lots of battery life, for under 1500 USD. Here’s the ad, which follows the same basic premise as the previous one: Giampaolo disses Apple for a lack of power and being all about aesthetics. The first one, with Lauren criticising Apple for its pricing policy and lack of choice, was met with mixed reviews, and I’m sure the second one will not be received any differently. Microsoft’s “You find it, you keep it” campaign, which directly attacks Apple, has seen another instalment.
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