There are over 190 different versions of Google Search.The average conversion rate in AdWords across all industries is 3.75% for search and 1.77% for display.The average keyword is roughly two words long.A third of all Google searches are for an image and 13% of SERPs feature an "Image Pack." ( Moz).Just about 5% receive 10 visits or less each month. More than 90% of web pages receive zero organic traffic from Google.The average cost-per-click in AdWords across all industries is $48.96 for search and $75.51 for display.The average cost-per-click for a keyword is about $0.61.The average click-through rate in Google Ads across industries is 3.17% in the search network and 0.46% on the display network.For every $1 businesses spend on Google Ads, they make an average of $2 in revenue.55% of people clicking on Google search ads prefer those to be text ads.55% of teens use voice search on Google every day.Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine - Amazon (15%), YouTube (9%), and Bing (6%).The average click-through rate for first place on desktop is higher than that of mobile, at 31.5% and 24% respectively.In 2020, 500 keywords accounted for 8.4% of all search volume.14% of Google searches are a question.In 2021, 56% of web traffic took place on mobile phones.
Chrome accounted for 69% of web browser market share in 2020.These changes reduce bounce rates and increase page rank on Google SERPs. Compressing images and text could help 25% of web pages save more than 250KB and 10% save more than 1 MB.There are now more than 1.8 billion Gmail users worldwide.89% of URLs and 37% of URLs in positions 1-20 rank differently on mobile and desktop.As of October 2020, there were more than 267 million unique U.S.92% of all search queries are long-tailed keywords.More than 50% of Google searches end without a click.The top five Google searches in 2020 were "Election results," "Coronavirus," "Kobe Bryant," "Coronavirus update," and - unsurprisingly - "Coronavirus symptoms." ( Google).
GOOGLE TRENDS PROFILE HOW TO
Now that we know how to search for trending topics, let’s look at how Google influences search with these latest statistics. Now, let’s look at a few of this year's top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. Location offers an easy example of this approach - if users have location services turned on, Google search results will be filtered by geographic location to increase overall relevance. For users that aren’t logged into a Gmail or another Google account, the company uses anonymously stored browser cookies to get a sense of search histories and preferences.įor users signed into their Google account, Chrome’s browser history provides the data necessary for Google to construct a profile based on age, language preference, gender and search preferences, which informs the type of search results returned. Google also makes efforts to personalize search results, in turn, increasing the chances that users will opt for Google the next time they have a question. The average person conducts between three and four searches each day. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. Next, reading the list and creating iteration to get the Google Trends data of all the keywords on the list.Google doesn’t share its search volume data.
GOOGLE TRENDS PROFILE INSTALL
The first thing to do is importing libraries and connecting to Google API: # pip install pytrends import pandas as pd from pytrends.request import TrendReq pytrends = TrendReq(hl=’en-US’, tz=360) For this tutorial, I made a list of 100 food of several popular cuisines around the world.Ĭonnecting to Google API & Collecting Data So let’s made the list of keywords, which can be made directly in Python or in any spreadsheets. However, the reference keyword should also be popular enough to not get 0 relative popularity. A score of 0 means there was not enough data for this term.”įurthermore, from my experience, choosing a reference keyword that is not too popular is a good thing, because we will get more distinctive comparisons. A value of 50 means that the term is half as popular. A value of 100 is the peak popularity for the term. “Numbers represent search interest relative to the highest point on the chart for the given region and time. Note that Google Trends give the data of relative popularity and not the actual search volume. First, we need to prepare the list of keywords and choose a reference keyword to enable integration of the comparisons.
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